4.3 Knobs.co is our Preferred Site, if Redirection is Necessary

We're trying to do most of our branding around Knobs.co, and are certainly trying to build our Trade Professional network there. So if you must redirect and either Knobs.co or KCH works equally well, then redirect to Knobs.co.

If there's an issue on Knobs.co and the product functions better on KCH, then it is appropriate to redirect to KCH, even from Knobs.co.