If the customer asks for instance about ordering samples, we might be tempted to just send a link to the Samples policy. Fight the Temptation! A link alone is cold. Whenever we send links or a series of links, there must always be rapport building dialog first.
Examples include:
Our Samples Policy would be perfect in your scenario. It would give you a full reimbursement for your Samples after you place your follow up order. You can read the full details here [link]
Let me send you some products that I think might fit your needs. [link] [link] [link]
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